Services

Interactive 3D for the Web

Product configurators, AR viewers and launch pages, built from the same 3D models as your renders. Your customer turns the product on the page, picks a finish, and sees the real thing instead of a swatch.

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The Foundation

What Interactive 3D Actually Is

A render is a picture. Interactive 3D is the model itself, running live in the browser. The visitor drags to rotate it, clicks a color, opens a panel. Nothing is pre-rendered, because the product is being drawn on their screen sixty times a second by the same kind of engine that runs a video game.

That distinction is the whole value. A configurable product with six finishes and four handle options is 24 photographs, and that is before anyone asks for a second angle. As one model with the options wired up, it is one build that covers every combination, including the ones nobody thought to photograph.

There is a real constraint, and it is worth knowing before you budget. A render can be as heavy as it needs to be, because it only has to finish once on our machine. A browser model has to load on a phone over cell service and stay smooth while someone spins it. Engineering geometry is almost never ready for that. Converting it is most of the work, and it is why the model conversion is quoted separately from the build.

Built and shipped

Nine exhibit booths modeled, textured and baked for a browser-based real-time engine, running as a virtual tradeshow any employee could walk through from anywhere in the world. Built for Pratt & Whitney's centennial, subcontracted through Frontline Productions.

There were no dimensions and no construction drawings. The contractor who held them had lost the bid for the virtual build and declined to share. The booths were reverse engineered from one reference render and a set of vector artwork files, using the 1:1 scale of the artwork against the surfaces it was made for, and commercial exhibit building codes, to work backwards to real-world sizes.

It is live at pw100exhibit.com.

What We Build

Web & Interactive Services

Configurator

Product Configurator

Your product on the page with its real options wired up. Colors, finishes, materials and trim, switched live by the visitor and rendered accurately rather than approximated with a flat swatch. Built for products where the options are surface-level, which covers most catalog lines.

Every configuration a customer can build is a configuration you never had to photograph.

Configurator

Complex Configurator

The same idea where the geometry itself changes. Sizes, attachments, module counts, accessories that mount and unmount. This is a heavier build because the model has to be constructed in parts that can appear, disappear and fit together correctly in every valid combination, not just recolored.

If your product line is modular or configure-to-order, this is the one you need, and it is worth scoping it properly before quoting.

Viewer

Embeddable 3D and AR Viewer

A single interactive product, dropped into a page you already have. Visitors rotate it on the site, and on a phone they can place it in the room in front of them at true scale. No app to install and nothing for them to download.

This is the fastest route onto a product page, and the one that answers "how big is it actually" without a tape measure in the photo.

Engineering

Game Engine Convert

Your existing model, rebuilt to run in real time. Geometry cleaned and rebuilt to a workable polygon budget, materials authored for a real-time renderer, lighting and surface detail baked into the textures so a browser is not calculating it on the fly.

If you are supplying assets to a platform, a trade show build or an agency that handles the front end, this is the piece they need from you.

Launch

Product Launch Landing Page

One page for one product, with the renders, the film and the interactive viewer already built into it. Not a template with your logo dropped in, and not a ticket sitting in your web team's backlog three weeks before the show.

The launch page is the one deliverable here that does not require a 3D model. If the product is being shot rather than built, the page still works.

How It Works

From Engineering File to Live Page

Interactive work runs a different pipeline than rendering. The model is not the deliverable, it is the raw material for one.

01

File Review

Send whatever you have. CAD, STEP, an existing render-ready model, or nothing but reference photos and a spec sheet. We tell you what state it is in and what converting it involves before you commit to anything. That review is free, and it is the step that keeps a quote from changing later.

02

Real-Time Conversion

Engineering geometry gets rebuilt to a polygon budget a browser can carry. Every fillet and thread that exists for manufacturing tolerance rather than for looks comes out. What stays is the silhouette and the detail a customer will actually see.

03

Materials and Baking

Surfaces are authored for a real-time renderer, which is a different job than authoring them for a render. Lighting and fine surface detail are baked into the texture maps, so the browser displays a result that was calculated once instead of recalculating it on every frame.

04

Options Wired Up

Every color, finish, size and accessory becomes a switchable state. This is where the rules live: which combinations are valid, what appears when a module is added, what the default configuration is when the page loads.

05

Build, Test and Embed

The viewer or configurator is built, tested on desktop and on phones, and handed over as an embed for your existing site. If your team maintains the site, they get the embed and the documentation. If there is no team, we place it.

Who We Work With

Who Needs Interactive 3D?

Interactive work pays for itself in two situations: when the option count is too high to photograph, and when the product is too big to show.

Configurable Product Lines

Six finishes times four configurations is 24 photographs, and that is one angle each. The option count is what makes the math work, and it is also what makes the photography quote unaffordable in the first place.

Large or Installed Equipment

Products that cannot be shipped to a customer, carried onto a trade show floor, or set up in a showroom. An AR viewer puts a 600 pound machine in the buyer's facility at true scale, which is the question they actually have.

E-Commerce Teams

Product pages where every SKU needs consistent imagery and every variant needs its own. The same model that drives the viewer also produces the still renders for the listings, so the page and the catalog cannot drift apart.

Trade Show and Sales Teams

A tablet on the booth table that runs the whole product line, including the units that did not make the truck. The same build works at the show and on the website afterward.

Pricing

A La Carte Web & Interactive Services

Published, not quoted on request. These are starting rates, and the final number is scoped to how complex the product is.

Web & Interactive
3D Web Configurator (Custom Colors/Materials)
Lets customers swap colors and materials on your product. Hosting billed separately.
$8,500
3D Web Configurator Complex (Geometry Changes)
Also lets customers swap geometry, not just colors and materials. Hosting billed separately.
$18,000
Game Engine Convert
Converts your 3D model for use in a game engine
$2,500
Game Engine Convert, Simple Part
A single part or simple form rebuilt to run in real time
$1,200
Game Engine Convert, Complex Machine
Many bodies, mechanisms and LODs rebuilt to run in real time
$5,000
Embeddable 3D / AR Viewer
Visitors can rotate it on the page and view it in AR on their phone
$3,500
Product Launch Landing Page
A single launch page with your renders, film and configurator already built in
$3,000
Interactive Care Plan (Annual)
Hosting, browser and engine updates, and one finish or SKU refresh a year
$2,400
All prices starting at. Final quote scoped to product complexity. Bundling several deliverables usually costs less than buying them one at a time, and the bundle builder on the homepage will price a combination live.
Interactive builds start from a render-ready model. If yours is still an engineering file, add a model conversion. We check your files first and that check is free.
FAQ

Common Questions

Yes, and phones are the reason the conversion step matters. A model that loads fine on a desktop over office wifi can be unusable on a phone over cell service. Every build is tested on both, and the polygon and texture budget is set for the phone, not the desktop.

It is the fastest and cheapest route, but it is not the only one. If your engineering files cannot leave the building, we can build from drawings, dimensions and reference photos instead. That is a modeling job rather than a conversion, so it costs more, and we will say so at the quote rather than after it.

The 3D side is ours and the commerce side is yours. We build the viewer, the option logic and the embed, and we hand your developers a documented way to read the current configuration so it can be priced, saved or added to a cart on your platform. That integration is scoped with whoever maintains your site.

The model does, if it is ours or if it comes to us in a usable state. A render-ready model still needs the real-time conversion, because the two have opposite requirements, but the modeling, the reference work and the material research are already done and are not charged twice.

Get Started

Send Us the File. We Will Tell You What It Needs.

Model review is free and it happens before any quote is written. Book a 30 minute call and we will look at what you have, say what converting it involves, and give you a number you can take to your budget.

Book a Free Strategy Call