The Brief - Fourside Studios

Creating a commercial isn’t as mysterious as the industry sometimes makes it seem. There are clear steps, practical decisions at each stage, and a proven…

Social media videography isn’t the same thing as traditional video production. The platforms are different, the formats are different, the pacing is different, and the…

An explainer video does exactly what the name suggests: it explains something. Your product, your service, your process, your technology. In 60 to 120 seconds,…

You already know customer testimonial videos work. The challenge isn’t making the video. It’s getting your customers to say yes, making them comfortable in front…

There is a difference between a video and a commercial film. Both use cameras, both tell stories, and both can promote your brand. But commercial…

You’ve chosen your advert production company. The contract is signed. Now what? The selection process gets a lot of attention. Our guide on working with…

Advertising Production Houses: What They Are and How They Work If you’ve been researching video production for advertising, you’ve probably encountered the term “advertising production…

How to Work with an Advert Production Company You’ve chosen your advert production company. The contract is signed. Now what? The selection process gets a…

Video Marketing Tactics That Actually Work Strategy is important. But at some point you need to stop planning and start executing. This guide is about…

Construction Videography: Video Production for Construction Companies Construction companies have some of the most compelling visual content in any industry. Massive projects taking shape over…