Services

Catalogs, Sell Sheets and Print Collateral

The sheets your sales team hands across a table and the catalog your reps work from, laid out from renders that already exist. This is the last stop in a launch, not a separate project, and that is what makes it worth buying here.

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The Economics

Why a Sell Sheet Costs Less When the Product Is Already in 3D

Quote a sell sheet anywhere else and you are paying for two things: photography and layout. The market rate for sell sheet design runs $500 to $2,000, and print collateral generally sits between $300 and $2,000 a piece. Most of that spread is not the designer. It is the cost of getting a usable picture of the product in the first place.

When the product is already built in 3D, that half of the invoice is gone. Every angle the layout could want either exists or is a camera move away, at any resolution print needs, on any background, with no shoot to schedule and no sample to ship. The layout is the only work left, so the layout is the only thing you pay for.

Which is the honest case for buying print here, and the honest limit on it. Your local printer will lay out a sheet for very little, sometimes for nothing with the print order, and for a piece that is mostly type they are the right call. What they cannot do is produce the product imagery, and the studios that can build your renders and shoot your video usually stop before print. Running both off one set of source files is the whole advantage, and it is why the product in the catalog is the same color as the product in the video.

Catalog Math

A 49 SKU Catalog Is Almost Never 49 Products

This is the part that surprises people, and it is worth understanding before anyone quotes you per SKU.

Take a line of 49 items. Look at the physical goods and you will usually find five or six package shapes, repeated. A carton is a carton. What changes across the 49 is the artwork on the front, the color, the count on the label and the part number. The geometry barely moves.

So the honest way to build it is five or six templates, done properly once, then 49 artwork swaps against them. Priced per SKU as though each one were a fresh product, that same catalog costs several times more and takes several times longer, for an identical result. We quote the template build and the swaps separately so you can see which is which.

The same logic runs through the printed catalog itself. Catalog design is priced per page here, the way the rest of the industry quotes it, because a page is the unit of work that actually varies.

What We Make

Print Materials

Catalog

Product Catalog Design

A full line laid out page by page, with consistent treatment across every SKU, which is the hard part and the part a distributor notices. Priced per page, so a 12 page catalog and a 40 page catalog are quoted on what they actually are.

If the line has never been properly shot, the renders and the catalog can be built together, and the renders keep working long after the catalog ships.

Sales

Product Sell Sheets

The one-pager a rep leaves behind. Hero image, the three things that matter, and a way to get in touch. Built from your renders or your photography, in a template that the next product in the line can drop straight into.

Technical

Product Spec Sheets

Dimensions, tolerances, materials, certifications and part numbers, laid out so an engineer can find a number without reading a paragraph. Usually the sheet that closes a technical sale, and usually the one that was last updated four years ago.

Brand

Brochure Design

Bi-fold or tri-fold, laid out from your renders and your copy and delivered print-ready. The piece for a trade show table or a sales kit, where you need more room than a sheet and less commitment than a catalog.

Direct Mail

Direct Mail Mailer Design

A mailer built to USPS size and indicia requirements, so it does not come back from the post office over a spec problem. Designed around a real product image rather than a stock photo of a handshake.

Design only. Printing and the mail drop are quoted separately, because quantity and postage drive those entirely and we are not going to mark them up.

How It Works

From Product to Print-Ready File

Print is the last stop in the pipeline, not a separate project. By the time a sheet is being laid out, the imagery it needs has usually already been made.

01

Imagery First

We start from what already exists. Renders we built, renders you own, or photography. If the product has never been shot or built, that is a 3D job first, and it is worth doing in that order because the same images then feed the web page, the video and every sheet after this one.

02

Template Build

The first piece in a family is the expensive one, because it is where the grid, the type, the color and the hierarchy get decided. Everything after it inherits those decisions. This is the step that makes the twentieth sheet cheap.

03

Content and Swaps

Copy, specs, part numbers and imagery go in. Across a line, this is where the per SKU work actually happens, and it is a fraction of the cost of treating each SKU as a new design.

04

Print Prep

Bleeds, crop marks, color conversion, font handling and image resolution checked against the piece's real trim size. For a mailer, that also means the USPS size and indicia requirements, which are the specifications that stop a mail drop when they are wrong.

05

Files to Your Printer

You get print-ready files and the editable source, so your printer can run them and you are not locked to us for the next revision. If your printer wants something set up a particular way, we will talk to them directly.

Who We Work With

Who Still Needs Print?

Companies whose buyers are in a room, at a booth, or on a plant floor, where nobody is opening a PDF.

Manufacturers with a Sales Team

Reps who walk into a buyer's office and leave something behind. The sheet is the part of the pitch that stays in the building after the rep goes home.

Trade Show Exhibitors

A show has a fixed date and a fixed booth, and both arrive faster than anyone plans for. Sheets, brochures and graphics come off the same imagery as the booth video, so the table and the screen match.

Distributors and Reps

Channel partners who need a sheet for every SKU they carry, in a consistent format, updated when the line changes. This is where the template and swap approach saves the most money.

Catalog Refreshes

A line that changed, new packaging that made the existing photography obsolete, or a catalog nobody has touched in years. Packaging changes are the most common reason this work starts.

Pricing

A La Carte Print Services

Design and print-ready file preparation. Printing, postage and mail drops are not marked up through us, so they are not on this list.

Print Materials
Product Sell Sheets
A sales-ready one-pager built from renders or photos
$475
Product Spec Sheets
A technical spec sheet with dimensions and details
$425
Catalog Template & System Build
Grid, type, master pages and the page templates a catalog is built from, done once
$2,000
Direct Mail Mailer Design
Print-ready mailer built to USPS size and indicia spec. Printing and mailing quoted separately
$550
Brochure Design
Bi-fold or tri-fold brochure laid out from your renders and copy
$850
Product Catalog Design (Per Page)
Laid out from your renders. Per page, tapering with length: $225 to 12 pages, $175 to 32, $140 to 64, $115 beyond
$175
All prices starting at. Final quote scoped to product complexity. Bundling several deliverables usually costs less than buying them one at a time, and the bundle builder on the homepage will price a combination live.
No product imagery yet? Start with 3D visualization, then every sheet, page and catalog after it comes off the same file.
FAQ

Common Questions

Design and print-ready file prep. You take the files to whatever printer you already use, or we will recommend one. Printing and postage are commodity costs and putting a markup on them would only make your job more expensive, so we leave them with you.

Then that is the first job, and it is worth doing before the layout rather than after. Building the product in 3D costs more up front than a single photograph, and it pays for itself the second time you need an image, which for a product line is immediately. Every sheet, page and web image after that comes from the same file.

Yes. Send the current pieces and any brand guide you have. If the existing material is inconsistent, we will say so and recommend what to standardize, but we are not going to rebrand you in the middle of a catalog job.

No. Single sheets are a normal request and they are priced as one. The template approach exists to make the second, tenth and fortieth piece cheaper, and it does not make the first one a minimum order.

Get Started

Send Us the Line. We Will Tell You What It Really Is.

Most catalogs are fewer real products than the SKU count suggests, and that difference is worth knowing before you budget. Book a 30 minute call and we will look at the line and tell you what it takes to build. If the renders already exist, this is the cheap part.

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