How to Create a Commercial: A Step-by-Step Guide
Creating a commercial isn’t as mysterious as the industry sometimes makes it seem. There are clear steps, practical decisions at each stage, and a proven…
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Category: Brand Commercials
Hiring a Social Media Videographer: What to Know
Social media videography isn’t the same thing as traditional video production. The platforms are different, the formats are different, the pacing is different, and the…
Explainer Video Production Guide
An explainer video does exactly what the name suggests: it explains something. Your product, your service, your process, your technology. In 60 to 120 seconds,…
How to Get Great Customer Testimonial Videos
You already know customer testimonial videos work. The challenge isn’t making the video. It’s getting your customers to say yes, making them comfortable in front…
Commercial Film Production: What Sets Broadcast-Ready Work Apart
There is a difference between a video and a commercial film. Both use cameras, both tell stories, and both can promote your brand. But commercial…
How to Work with an Advert Production Company
You’ve chosen your advert production company. The contract is signed. Now what? The selection process gets a lot of attention. Our guide on working with…
Advertising Production Houses: What They Are and How They Work
Advertising Production Houses: What They Are and How They Work If you’ve been researching video production for advertising, you’ve probably encountered the term “advertising production…
Advert Production Company Guide
How to Work with an Advert Production Company You’ve chosen your advert production company. The contract is signed. Now what? The selection process gets a…
Video Production for Brand Commercials
Video Production for Brand Commercials A brand commercial done right does something most marketing content can’t: it makes people feel something about your business. It…