Creating a digital signage setup for Coca-Cola’s 100th Years of Contour at Cinetopia in Kansas City was a rewarding challenge. This event required the perfect blend of technology and creativity to capture the essence of Coca-Cola’s iconic bottle shape and celebrate their milestone in style.
Setting the Stage: Cinetopia’s setup included two colossal 100-foot projection walls and a third 50-foot projection wall, powered by a total of 10 high-definition projectors. To ensure the visuals were flawlessly synchronized, we grouped the projectors into three clusters and seamlessly linked them together. This setup allowed us to create an immersive and cohesive visual experience that captivated the audience from every angle.
Creating the Content: The centerpiece of our digital signage was a custom video that we designed. The video featured two Coke bottles gracefully floating in a room filled with fizzing Coca-Cola. The entire scene was stylized in a striking red and white color palette, reflecting the iconic Coca-Cola branding. The combination of the synchronized projectors and the dynamic video content created a mesmerizing effect that left a lasting impression on the attendees.
Overcoming Challenges: Synchronizing video content across multiple projectors can be a daunting task, but with careful planning and precision, we achieved flawless results. Ensuring that each projector was perfectly aligned and calibrated was crucial to maintaining the integrity of the visual experience. Additionally, the stylized red and white color palette required meticulous attention to detail to ensure that the colors remained vibrant and consistent across all screens.
The Impact: The digital signage setup not only highlighted the celebratory theme of the event but also showcased the versatility and power of modern projection technology. Attendees were immersed in the visual spectacle, and the feedback was overwhelmingly positive. The floating Coke bottles and fizzing room created an engaging and memorable experience that perfectly encapsulated the spirit of Coca-Cola’s 100th Years of Contour.